Know Your Business Traveler: A Practical Guide for Travel Managers

Business travelers aren’t one-size-fits-all—and neither should your travel program be.

In today’s complex travel landscape, travelers hit the road with unique expectations, pressures, and priorities. A uniform approach to corporate travel no longer meets the mark. When employees feel their needs aren’t understood, loyalty dips, compliance falters, and hidden costs start to rise.

That’s where this guide comes in.
We’ll introduce you to three distinct traveler personas:

• The Selective Traveler

• The Efficiency Seeker

• The Experience Maximizer

These personas—based on insights from 3,750 business travelers across 29 countries—capture the behaviors, motivations, and needs of more than 90% of global business travelers surveyed in SAP Concur’s 7th Annual Global Business Travel Report.

What You’ll Learn:

• How each traveler type makes decisions—and what influences them

• What motivates compliance or leads to policy bypass

• Steps and tools to tailor your travel program for higher engagement, satisfaction, and savings

By aligning your travel policies, tools, and communications to traveler needs, you’ll not only improve adoption and compliance—you’ll unlock more value from every trip.

Want to improve adoption? Start by understanding your travelers. Download the guide now.

This guide is one of several resources in our ongoing Travel Manager Insights Series—designed to help you stay ahead of trends, traveler behavior, and program optimization.