Beyond the Balance Sheet: AI—Hype or Game-Changer?

Speakers

Brenda Bown

Chief Marketing Officer of Business AI
SAP

Brenda Bown is the Chief Marketing Officer of Business AI at SAP, where she leads a global team driving the go-to-market strategy for AI embedded across SAP’s platform and applications. With over 20 years in enterprise technology, Brenda focuses on solving customer needs through innovation. She previously held CMO roles at Salesforce and Microsoft, leading marketing for key cloud and business application offerings. Brenda holds an Economics degree from ITESM & Carnegie Mellon and an MBA from Thunderbird School of Global Management.

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